In this episode of Sense Per Mile we discuss how driver recruiters can handle frequent rejections. Get practical tips, hear from experienced recruiters, and learn strategies to stay motivated and improve your recruitment process.

In this episode of Sense Per Mile we discuss how driver recruiters can handle frequent rejections. Get practical tips, hear from experienced recruiters, and learn strategies to stay motivated and improve your recruitment process.

Orientation is a necessary evil. Most drivers feel like it’s a waste of time. It is a huge hurdle in the recruiting process. So we’re going to talk about how to do it right. We’ve also included a satirical short film to show some of the biggest mistakes companies make.

We talk a lot about how to separate your company from the pack and cut through the noise with your marketing. Today, we take it up a notch. We talk to the VP of Creative at one of the most buzz-worthy brands of all time: Liquid Death. With a revenue last year of $263 Million, they received a $1.4 billion valuation due to their counterintuitive marketing strategy. You can’t argue with success, so we break down some of Liquid Death’s branding and marketing techniques. Then, we show you how your carrier can apply them to start killing it at advertising!

Is the future of the trucking industry POSITIVE or NEGATIVE? We take a GROUNDED approach and ask drivers, former drivers, a director of recruiting, Tenstreet, and Charles Gracey! No, not the Charles Gracey you’re thinking of.

Paul and Charles also have some slightly heated moments about the FTC rule banning noncompetes and if it’s a good practice or degrading to call your drivers “assets.”

All this and more in the Season 3 premiere of Sense Per Mile!