Episode 02: “MURDER YOUR MARKETING” w/ Andy Pearson of Liquid Death

We talk a lot about how to separate your company from the pack and cut through the noise with your marketing. Today, we take it up a notch. We talk to the VP of Creative at one of the most buzz-worthy brands of all time: Liquid Death.

With a revenue last year of $263 Million, they received a $1.4 billion valuation due to their counterintuitive marketing strategy. You can’t argue with success, so we break down some of Liquid Death’s branding and marketing techniques. Then, we show you how your carrier can apply them to start killing it at advertising!

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Guests:
Andy Pearson, VP of Creative, Liquid Death

Sponsored by:
TAFS, inc
Tenstreet