What is reputation really? Why is it important? How do you build it? If you have a good reputation, how do you maintain it? If you have a bad reputation, how do you fix it? How is it even decided if your trucking company’s reputation is good or bad? We answer all of your questions in today’s episode!

The trucking industry has a turnover problem! We asked the world’s largest driver audience: ‘What does the company you work for do that makes you stay?’ The #1 answer was not at all what we expected! Plus, we talk to our guests about additional strategies to help your company retain drivers

At the Sense Per MIle home base, Josh and Paul go over some recent, wild news, including a busted embezzlement scheme.

Meanwhile, Charles tests his luck in Vegas! Watch as he checks out the Tenstreet User Conference and catches up with industry leaders.

Charles and Paul had the opportunity to speak on stage at the ProTalk Theater during MATS 2024. We discuss the driver perspective, the company perspective, and the recruiter perspective in an attempt to bring the industry together.

Between cut-throat freight rates, insane insurance deductibles, micro marketing budgets, and super slim margins, how do small carriers survive in the modern age of trucking?

Is the barrier to entry too low for getting behind the wheel? This week, we dissect this question and its impact on the industry. Plus, we talk about the shifting demographics within trucking: Driving is now attracting immigrants at rates comparable to manual labor in construction and agriculture, outpacing other demographics targeted by trucking.

When nearly every applicant has engaged with multiple carriers, how do you raise genuine intent when a driver applies to your company? Tune in as we explore solutions on this week’s episode.

he stereotypes surrounding Gen Z—lazy, entitled, and stuck in their mom’s basement—often overshadow the potential they hold, especially in industries like trucking. As the active driver population ages and efforts to recruit Millennials wane, the spotlight now turns to Gen Z. Is there a way to get them behind the wheel? In this episode, we break down the situation with a marketing agency founder that specifically targets Gen Z for several Fortune 500 clients. We also talk to a recruiting director within the demographic to shed light on what Gen Z truly seeks in an employer and how the trucking industry can adapt

Amidst factors including an aging workforce, decreased interest from younger generations, low capacity, selective carriers, regulatory hurdles like the FMCSA clearinghouse, insurance companies rendering SAP programs useless, and average drivers opting to find gainful employment elsewhere, the prospect of a genuine driver shortage begs consideration. Could these elements create an ACTUAL scarcity in the market? Come along for the ride as we try to get to the bottom of these issues. Plus, don’t miss our LIVE coverage at MATS! Follow the link below to register for the event!

Join us this week as we talk about a common belief among drivers: that recruiters are dishonest. While our stances on the show may differ, the resounding perception from our polled drivers reflects otherwise. Where did this stereotype come from? Can we fix it? Hear us break down the dilemma on this week’s episode of Sense Per Mile! We also share some recent stories about Zebras being pulled from a burning trailer and a driver’s POV being stuck in a dust storm on the highway at night!

With a little help from Chat GPT, Sense Per Mile discusses things trucking companies say that potential drivers find unattractive.

This week we discuss how to make your job offer stand out in a sea of other offers. Learn how to turn negative characteristics into positive ones to build authenticity and trust. Keeping you at the top of driver's minds as they navigate a saturated job market.

Lead vs. app vs. hire! Is it more beneficial to view your marketing spend through the lens of cost per lead or cost per hire? Tune in to this week’s episode as we explore the debate.

From maritime shipping delays to economic shifts, global and local politics, and the impact of natural disasters — there are endless factors that impact the trucking industry, which in turn affects recruiting. In this episode, we break down the outside forces that ultimately shape the recruiting landscape.

In this episode, we discuss the trade off between call time expectations and relationship building on recruiting calls. Also, we bring on some guests and get their takes on the subject!

‘Pay your drivers’ isn’t just Paul’s X handle, it’s a very dear topic to our show. We bring in drivers, poll the audience, and tackle this mess head-on in an attempt to find an agreeable solution! Featuring a driver who now realizes why his trainer always told him to watch his tandems!

In this episode, we discuss the delicate balance between recruiting efforts and respecting a driver's space and bring in some experts to see how they handle the process. Also, experience some instant karma through dashcam footage as a car learns a lesson while attempting a risky maneuver in oncoming traffic.

Through insights gathered from the CDLLife audience and discussions with seasoned drivers, we uncover recruitment red flags and provide valuable tips to distinguish authenticity We also roll out our Christmas wish list for the trucking industry and feature dashcam footage of a truck driver's close call with an inconsiderate pickup truck.

We signed Charles up for a truck job board to demonstrate the difference between matched and direct leads. The results are astounding! His opinion of Paul is not. Come take a deep dive with us as we break it all down! Opening with a dash cam of the rudest auto-hauler on the road!